Our Story

We connect people from urban areas to their roots of Indian heritage through our products that portray prints from the British, Mughal and ancient Akhand Bharat era. Through timeless pieces that trend in the Y2K and Alpha era, these products are not just pieces of sale but pieces of what we need to carry forward as the people of our country!

We do it by sourcing our pieces, hand crafted by Rajasthani women and sharing genuine pieces of culture that not just promote creation and collaborating between those in the rural areas but also sharing a sense of collectivity between the customers and themselves and create a meaningful connection between artisans and customers.

Our brand exists at the intersection of functionality & cultural perseverance. We collectively sell heritage that has been built over many years by Rajasthani women — that is preserving the prints and the designs as a part of the culture while also making it practical to use it in our daily urban lives.

Diaries are part of the soul. They hold memories, tales and ideas that many never say out loud and we sell diaries that make those stories memorable while also carrying them with the stories of Rajasthan!